Many people are not aware of this but the Guitar Center oversees popular music stores and online venues including Private Reserve Guitars, LMI, Giardinelli, Music & Arts,, , Woodwind and Brasswind, and Music 123. The Guitar Center is an overseer company for multiple popular subsidiaries With the shift in the line of musical instruments, Mitchell felt it was time to change the name of the store to something that was more descriptive of the new lines and he named it The Guitar Center. This was a golden opportunity for Mitchell so he accepted the deal and his business began to grow. The brand was made famous by the UK rock and roll group, the Beatles in the 1960s and Vox was looking for more outlets to sell their guitars and equipment. After being in business for approximately five years, Mitchell agreed to serve as an outlet for a new but popular line of amplifiers and guitars called Vox. He sold electronic organs for church and home use out of the establishment. The original store was founded in Hollywood, California by Wayne Mitchell. The first store opened under the name of The Organ Center. Most musicians have heard of them and have at least visited one of their brick and mortar or online stores, but there is a lot about them that the customers don’t know, so here are 20 things you didn’t know about Guitar Center. The popular retailer specializes in providing a variety of musical instruments including guitars, woodwind, brasswind and equipment, and accessories. Guitar Center is a music retailer chain that is based in Westlake Village, California in the United States.